Welcome to the Gemba!

We thought before we tell you all about us, it would be cool to share a photo of our place, fondly named The Gemba.

We learnt that in Japanese culture this means the place where the action happens and thought it so accurately describes our place, that the name has stuck ever since!

Our Story...

Just two of us working out of our spare room in Cardiff and a tiny living room that resembled an understaffed Royal Mail sorting office during the Christmas period- This was Simplelifeco when we first started trading in 2019.

Amongst the chaos, we realised just how much single-use plastic we were using to fulfil our online orders, this wasn't good


It struck us that, as a new business, if we were using this much plastic already, then other businesses had to be in the same predicament... but using way more!

The plan...

After months of research, development and implementation of different packaging styles and ideas, we decided that the only way that we were happy to package products was in a way that was truly zero waste.

This way, we can work towards a completely circular economy and our business will have no negative impact on the environment.

We got certified...

In order to make our idea a reality we knew we had to design a product range from materials that are compostable and sustainably sourced.

Following our successful certifications
, we worked with manufacturers to develop, what we consider to be the most credible, stylish and environmentally conscious packaging range for small business around.

We found the answer to our single-use plastic problem.

And now we want to share the solution with as many small businesses looking to do the same as we can.

  • Beth

    Beth takes care of the creative side of Simplelifeco and is in charge of all the things you see.

    She designs all of our products, builds the listings and website and runs the socials.

  • Dino

    Dino is always working on all things behind the scenes and really keeps the business running smoothly.


    You'll often find him burried deep in a spreadsheet somewhere making magic happen.

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