Privacy Policy

Last updated: 4 October 2026

This Privacy Policy explains how Simplelifeco UK LTD (“Simplelifeco”, “we”, “us” or “our”) collects, uses and shares personal information when you visit simplelifeco.uk, make a purchase, create an account, contact us or otherwise interact with our services.

We are responsible for deciding how your personal information is used in connection with our business.

If you have any questions about this Privacy Policy or how we use your personal information, you can contact us at support@simplelifeco.uk.

Information we collect

Depending on how you interact with Simplelifeco, we may collect the following types of personal information.

Information you provide to us

This may include:

• your name;

• billing and delivery address;

• email address;

• telephone number;

• account information;

• order and transaction information;

• information you provide when contacting Customer Care, requesting a return or making an enquiry; and

• marketing preferences.

Payment information is processed securely through our payment providers. We do not receive or store your complete payment card details.

Information collected automatically

When you visit our website, certain information may be collected automatically, including:

• your device and browser information;

• IP address;

• information about how you use and navigate our website;

• pages and products you view;

• interactions with our website; and

• cookie and similar technology information.

We use this information to operate our website, understand how it is used, maintain security and, where permitted, improve our services and marketing.

How we use your information

We may use personal information to:

• process and fulfil orders;

• take and manage payments;

• arrange delivery;

• provide order confirmations and other transactional communications;

• manage customer accounts;

• process returns and refunds;

• respond to enquiries and provide customer support;

• detect and prevent fraud, misuse and security threats;

• comply with our legal, tax and accounting obligations;

• operate, maintain and improve our website and services; and

• send marketing communications where you have consented to receive them or where otherwise permitted by law.

Our lawful bases for using your information

Under UK data protection law, we need a lawful basis for processing personal information.

Depending on the circumstances, we may rely on:

Contract — where processing your information is necessary to provide products or services you have ordered from us.

Legal obligation — where we need to process or retain information to comply with legal, tax, accounting or regulatory requirements.

Legitimate interests — where processing is necessary for our legitimate business interests, such as operating and improving our business, preventing fraud and providing effective customer service, provided those interests do not override your rights and interests.

Consent — where you have given us permission to use your information for a particular purpose, such as certain marketing or non-essential cookies. Where we rely on consent, you can withdraw it at any time.

How we share personal information

We only share personal information where necessary to operate our business, provide our services or comply with the law.

This may include sharing information with:

• Shopify, which provides our ecommerce platform;

• payment providers that securely process transactions;

• Royal Mail, UPS and other delivery providers where necessary to deliver your order;

• technology, hosting and IT service providers;

• analytics, advertising and marketing providers where these services are used and you have provided any consent required by law;

• professional advisers such as accountants, insurers or legal advisers where necessary; and

• government bodies, regulators, law enforcement agencies or other parties where disclosure is required or permitted by law.

We only provide service providers with information reasonably necessary for them to perform their services.

We do not sell your personal information.

Shopify

Our online store is hosted by Shopify.

Shopify processes certain personal information in connection with operating our store, processing transactions, maintaining security and providing ecommerce functionality.

You can find more information about how Shopify handles personal information in Shopify's own privacy documentation.

Delivery providers

When you place an order, we share the information necessary to deliver your goods with the relevant delivery provider.

This may include your name, delivery address, contact details and information necessary to identify and deliver your parcel.

Our delivery providers include Royal Mail and UPS, although we may use other appropriate delivery providers where necessary.

Marketing

If you choose to receive marketing communications from us, we may use your contact details to send information about Simplelifeco products, services, offers or other relevant updates.

You can unsubscribe from marketing emails at any time using the unsubscribe link included in our marketing emails.

Withdrawing marketing consent will not affect transactional communications that are necessary to manage your orders or account.

Cookies and similar technologies

Our website uses cookies and similar technologies.

Some cookies are necessary for the website to function, for example to operate the shopping basket, checkout, security features and customer account functionality.

Other cookies and technologies may be used for purposes such as analytics, personalisation and advertising.

Where required by law, we will ask for your consent before using non-essential cookies or similar technologies.

You can manage your choices through the cookie/privacy controls available on our website. You can also control certain cookies through your browser settings.

Disabling some cookies may affect how parts of the website work.

How long we keep your information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including to fulfil orders, provide customer service and meet legal, accounting, tax, fraud-prevention and regulatory requirements.

Different types of information may therefore be retained for different periods.

When personal information is no longer required, we will delete or anonymise it where appropriate.

International transfers

Some of the service providers we use may process or store personal information outside the United Kingdom.

Where personal information is transferred internationally, we take appropriate steps to ensure that the transfer is made in accordance with applicable data protection law. This may include relying on recognised adequacy regulations or appropriate contractual safeguards.

You can contact us if you would like further information about the safeguards relevant to your personal information.

Your data protection rights

Depending on the circumstances, UK data protection law may give you rights in relation to your personal information, including the right to:

• request access to the personal information we hold about you;

• ask us to correct inaccurate or incomplete information;

• ask us to erase your personal information in certain circumstances;

• ask us to restrict how we use your information in certain circumstances;

• object to certain processing;

• request transfer of certain information to you or another organisation; and

• withdraw consent at any time where we rely on consent.

These rights are not absolute and may depend on the circumstances and our lawful basis for processing your information.

To exercise your rights, contact us at support@simplelifeco.uk.

We may need to verify your identity before completing certain requests.

Automated decision-making and fraud prevention

Our ecommerce and payment providers may use automated systems to help identify potentially fraudulent or suspicious transactions.

We do not ourselves use customer information to make solely automated decisions that produce legal or similarly significant effects on customers, except where such processing is permitted by applicable law.

Security

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.

Children's privacy

Our website and products are not directed at children, and we do not knowingly collect personal information directly from children for the purpose of selling our products or services to them.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, services, legal obligations or privacy practices.

The date at the top of this policy shows when it was last updated.

Complaints

If you have concerns about how we use your personal information, please contact us first at support@simplelifeco.uk so that we have an opportunity to address your concerns.

You also have the right to make a complaint to the Information Commissioner's Office (ICO), the UK's data protection regulator.

Information about making a complaint is available from the ICO.

Contact us

For questions about this Privacy Policy, your personal information or your data protection rights, please contact:

Simplelifeco UK LTD
Email: support@simplelifeco.uk