Culture, Class, and Consciousness: Inside the World of Pasha Living

Serra, the founder of Pasha Living, is paving the way for eco-conscious businesses everywhere. Her inspiring journey from events planning to curating Turkish-inspired resort wear is a testament to the power of following your passion and staying true to your values. 

Inspired by her father's entrepreneurial spirit, Serra took the leap to forge her own path and create a brand that reflects her cultural identity. In Serra's words, "My dad really inspired me to forge my own path and his guidance provided me with the confidence to venture out on my own. Initially, I delved into the events business in Bath, creating experiences and connections for mums that had nothing to do with their kids. However, the passing of my dad in 2016 brought a profound shift."

This personal tragedy led Serra to pivot towards curating products that honoured her father's legacy. This shift marked the beginning of a new chapter for Serra, where she combined her love for fashion and culture to create a business that resonates with customers.

One of the standout features of Pasha Living is its commitment to sustainability. Recognising the harmful impact of fast fashion on the environment, Serra made the conscious decision to adopt eco-friendly practices in her business. From packaging to product selection, every aspect of Pasha Living is designed with the planet in mind.  

She explains, "We decided to become more eco-conscious in our business practices because we recognised the alarming impact of fast fashion on the environment." By steering away from the fast fashion industry's harmful effects on the planet, Pasha Living is dedicated to promoting sustainability and conscious consumerism in the fashion world.

Despite the challenges of standing out in a saturated social media landscape, Serra remains determined to make a positive impact with her brand. She shares, "I find social media to be quite a challenge—it's saturated and difficult to stand out. However, I've recently begun experimenting with some new approaches, and they seem to be resonating well and garnering a positive response."

Looking ahead, Serra's vision for Pasha Living involves sustaining current growth, providing personalised customer service by keeping operations internal, and transitioning into a clicks-and-mortar business model. Serra emphasises the importance of customer engagement by stating, "Our goal is to transition to a clicks-and-mortar business model... enhancing our customer engagement and overall brand experience."

For aspiring entrepreneurs, Serra offers valuable advice, "If you can, just begin. Start small, but take that first step, because building a business is a journey that requires time and dedication." By investing in yourself and acquiring the necessary skills to run your business effectively, you can lay a strong foundation for success.

With her passion for fashion, commitment to sustainability, and dedication to creating a brand that reflects her heritage, Serra is an inspiring example of how small businesses can make a big impact on the world.

Join the journey with Pasha Living by following @pashaliving and visiting to explore their collection of resort and beachwear that blends style with sustainability.

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