What started as just two of us working out of our spare room in Cardiff and a tiny living room that resembled an understaffed Royal Mail sorting office during the Christmas period has blossomed into a thriving business nestled in the picturesque Welsh Valleys.


Fuelled by passion and perseverance, we’ve transformed our dream into reality, creating a vibrant hub that reflects our love for the community and the stunning landscape that surrounds us.

Meet the founders

Beth Dino

How Simplelifeco evolved from a gardening brand to a packaging company

Initially, our passion for gardening defined us, sparking our journey as a brand committed to nurturing green spaces.

As we set out to spread our love for gardening, we soon stumbled upon a significant hurdle: the excessive use of single-use plastic in the packaging and shipping of our products. This eye-opening discovery was not only a concern for our business but a reflection of a broader issue within the industry. It became clear that if we were struggling with this problem, countless other businesses were likely facing the same challenge on a much larger scale.

This realisation sparked a transformative shift in our mission, inspiring us to pivot our focus toward creating sustainable packaging solutions. By embracing environmentally friendly practices, we aimed to cultivate a greener future for both our customers and the planet.

Ever wondered why we call our warehouse "The Gemba"? Here’s the scoop...

During one of our reading sessions, we stumbled upon the concept of "the gemba" from Japanese culture, meaning the spot where all the action unfolds. It resonated with us immediately, reflecting the lively spirit of our operation.

Plus, it has a certain flair that "the warehouse" just can't match (and sounds so much cooler!) so we embraced it, and it has stuck with us ever since.